A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate the whole thing.” Soon, sales were, well, fizzing again.
from NYT > Business https://ift.tt/7hJzx4G
Howie Cohen, Whose Alka-Seltzer Ads Spawned Catchphrases, Dies at 81
By -Ahmed
August 10, 2024
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